Postat: 7 december 2005, 17:26
Honda’s recent investment clearly underlines the company’s long-term commitment to Formula One?
“Honda is committed to motor racing at the highest levels be that in Formula 1 or in MotoGP and, that’s because racing at the international pinnacle of our sport is part of our DNA. Mr Honda, the founder of the company, was once asked: ‘why go racing on the Isle of Man rather than focussing first on winning in Japan’. His answer was that if Honda wins on the Isle of Man, the most prestigious motorcycle racing of that era, by definition Honda will be the best in Japan. His vision was always to compete at the very highest levels and win there and that ethos is still very much part of Honda today.”
As you’ve said, Honda is clearly very proud of its past and present international motor sport pedigree. Why is competition such an important part of the company’s DNA?
“In addition to what I’ve already said above, it’s important to remember that our founder Soichiro Honda was a racer first and only thereafter a motor cycle and car producer. It’s amazing to me how that original corporate culture has lasted all these years and continues to do so today. It comes from the importance you place on racing and the type of people the company hires; it has always attracted people who enjoy the spirit of competition.”
Källa: Racing Live
Hela intervjun: <a href="http://f1.racing-live.com/f1/en/headlin ... 3404.shtml" target="_blank">http://f1.racing-live.com/f1/en/headlin ... 4.shtml</a>
“Honda is committed to motor racing at the highest levels be that in Formula 1 or in MotoGP and, that’s because racing at the international pinnacle of our sport is part of our DNA. Mr Honda, the founder of the company, was once asked: ‘why go racing on the Isle of Man rather than focussing first on winning in Japan’. His answer was that if Honda wins on the Isle of Man, the most prestigious motorcycle racing of that era, by definition Honda will be the best in Japan. His vision was always to compete at the very highest levels and win there and that ethos is still very much part of Honda today.”
As you’ve said, Honda is clearly very proud of its past and present international motor sport pedigree. Why is competition such an important part of the company’s DNA?
“In addition to what I’ve already said above, it’s important to remember that our founder Soichiro Honda was a racer first and only thereafter a motor cycle and car producer. It’s amazing to me how that original corporate culture has lasted all these years and continues to do so today. It comes from the importance you place on racing and the type of people the company hires; it has always attracted people who enjoy the spirit of competition.”
Källa: Racing Live
Hela intervjun: <a href="http://f1.racing-live.com/f1/en/headlin ... 3404.shtml" target="_blank">http://f1.racing-live.com/f1/en/headlin ... 4.shtml</a>